Co-op Advertising

Offline Advertising Opportunities

The Colorado Tourism Office’s FY 2011 co-op programs continue to offer a broad spectrum of options for reaching Colorado’s numerous target audience segments.

From high-profile women’s and home service magazines (Better Homes & Gardens, Sunset) to targeted multimedia programs (CMG inserts), this year’s co-op includes options to fit all budget levels. Participation is available for as low as $838. All programs offer heightened levels of efficiency via negotiated co-op rate structures, with exciting value-added features such as advertorials, reader service and online exposure.

Offline Advertising Opportunities (PDF)

Digital Advertising Opportunities

The Colorado Tourism Office’s FY 2011 co-op online opportunities will consist of several of Colorado’s top-performing partners from 2010, as well as new programs that have been added to include partners that reach Colorado’s various audience segments. Our online co-op program integrates traditional media with online exposure to simultaneously build awareness and drive response. Multiple components are included from each of the co-op partners, including targeted banner advertising, lead generation, content sponsorships, rich and emerging media (pre-roll video, expanding ads, etc.). These programs are presented to Colorado Tourism Office partners with discounted rates and packages and customized programs based on various levels and participation.

Digital Advertising Opportunities (PDF)