We believe organic vegetable juice and organic sencha are the essence of life. We have a strong veggie attitude. Most of our produce is organic. Overall, we're 60+ percent organic and working to improve this measurement. Our meats are simple. We work to keep excessive processing to a minimum (no salami, pastrami, etc:). Our meats are natural but not organic. High culinary is organic vegetable juice not how many ways pork can be processed.