In the early 1980′s Allan and Lois Higgins started raising beef in Colorado. After learning how much healthier finishing animals on grass is for the animals themselves, for the consumer, and for the environment, we became committed to providing grass finished beef to our family and friends. In 2003 we launched the GrassRoots label in an effort to supply our beef and lamb on a larger scale throughout the country. GrassRoots Meats uses strict animal husbandry guidelines that focus on the humane treatment of animals raised in a healthy environment where they are allowed to mature naturally. We utilize pasture rotation, controlled grazing, natural fertilization, and water source management – a low energy, environmentally sound approach to raising cattle. As a result our animals yield tender, great tasting and nutritious meat.