One of the major initiatives of the Colorado Tourism Office is to raise awareness of and appreciation for Colorado’s heritage tourism assets. Since the inception of the Heritage Tourism Program, total funding has exceeded $1.8 million from a variety of partners in addition to the Colorado Tourism Office. The CTO’s partners include Colorado Department of Transportation’s Scenic and Historic Byways program, Colorado Council on the Arts, Colorado Division of Wildlife, Colorado State Parks, the National Trust for Historic Preservation and the Colorado Historical Society’s State Historical Fund.
By partnering with the Colorado Department of Agriculture, the CTO has initiated an agritourism program that will showcase Colorado’s agriculture roots and current opportunities for visitors to experience agriculture in the state. The initial steps of the program have included a review by both the Colorado Department of Agriculture and the CTO of previous efforts including PR, research, web content and advertising. A strategic planning process was undertaken in the fall of 2012 and completed in April of 2013 (below).
Strategic plan >>
Strategic plan appendices >>
Agritourism resources from the Colorado Department of Agriculture >>
Heritage and Agritourism presentation from the 2013 Colorado Governor's Tourism Conference >>