International Familiarization (FAM) Trips
Colorado hosts international tour operators and product planners from each of the target markets on a group and individual basis throughout the year. These trips are coordinated to highlight destinations and/or itineraries that will assist tour operators and product planners in developing Colorado product to sell within their market. Trade FAMs give participants a first hand experience of what the destination has to offer which aids in developing and selling product to their consumers.
If you are interested in hosting international trade or media FAMs please contact:
Director, International Marketing & PR
Colorado Tourism Office