Longwoods International

The Colorado Tourism Office, through Longwoods International, conducts an overview of Colorado’s travel and tourism market and provides a detailed profile of the state’s visitors for each calendar year. This information is based upon data on the day and overnight travel patterns of a representative sample of U.S. households, gathered through the syndicated TravelUSA® survey of the U.S. travel market.

The report provides an overview of:

The U.S. overnight travel market (pleasure and business)
Total U.S. trip volume; national, regional and segment year-to-year trends
Colorado’s visitor numbers, in total, pass-through vs. stayed overnight, and by segment
Colorado’s competitive position; visitor volumes for regional competitors and year-to-year trends; market share; ranking vs. other states in total and by segment
Colorado traveler profile including, demographics; travel party characteristics; profiles of key tourism segments; estimates of the number of overnight and pass-through visitors to each of Colorado’s primary tourism regions; estimates of travel and tourism expenditures in Colorado, for all domestic visitors and key segments, broken out by: accommodations; food and beverage; recreation and sightseeing; transportation; and retail purchases

Click below to view full reports:

Colorado Longwoods 2011 Report

Longwoods Colorado Advertising Evaluation 2011 Study

Longwoods Colorado Advertising Evaluation 2011 Executive Summary

Longwoods Colorado Travel Year 2010 Final Report

Longwoods Colorado Travel Year 2009 Final Report

Longwoods Colorado Travel Year 2009 Topline Results

Longwoods Colorado Travel Year 2008 Final Report

Longwoods Colorado 2008 Travel Year Presentation

Longwoods Colorado 2007 Travel Year Presentation (Power Point)

Longwoods Colorado Advertising Evaluation 2007

Longwoods 2006 Visitor Profile Study