Marketing Matching Grant Program
The CTO has a matching grant program that provides assistance to the tourism industry for marketing efforts. Travel regions throughout the state are eligible for these grant dollars, as well as statewide associations, organizations and other nonprofit entities that engage in promoting travel throughout the entire state. These grants are competitive and are awarded annually.
Grant criteria and applications for the upcoming cycle will be posted in the upcoming weeks. Deadline to submit is August 1, 2013. Please look back for details on our new electronic application process.
If you have any questions please contact Kelly Barbello at 303-892-3877 or at kelly.barbello@state.co.us.
Please click on the links below to find out more about the program.
Guidelines/Grant Criteria
Grant Application Forms
FAQ
Logos
Co-op Advertising
PROGRAM OVERVIEW
Marketing Matching Grant Program - FY2013
The Colorado Tourism Office’s Marketing Matching Grant Program provides funding to not-for-profit organizations in the State of Colorado for the purpose of promoting the state or a region as a tourism destination.
The Colorado Tourism Office will award grants up to $15,000 this year. Funds will be awarded to organizations whose objective is to promote the state or the defined region. For every $1 the organization allocates to the program, the Colorado Tourism Office will provide $1 in matching funds. Up to 10% of the match may be in-kind, which may include services such as staff time or donated services or materials relevant to the grant project. The deadline for grant requests is Wednesday, August 1, 2012, by 4pm.
Grant Application Categories
An organization must identify what category it is applying under: Regional/Partnership or Statewide. The definition of each category is listed below. For questions regarding application categories, see page 5 for contact information.
Regional/Partnership Applicants
This category is defined as a group of multiple Colorado communities (cities, towns, or counties) large or small, whose regional identity may be based upon geographic similarities, traveler behaviors, cultural identities, thematically, infrastructure links, etc. It is important to note that the use of the word “region” does not necessarily correlate to the seven Colorado travel regions identified by the Colorado Tourism Office. It is encouraged to demonstrate strong alliances through collaboration with other partners, other communities and securing other matching sources. The projects involving three (3) or more partners demonstrating strong collaboration, may be evaluated as being more competitive in the grant review process, and may be awarded a collaboration bonus of up to 5 additional points.
Statewide Applicants
This category includes statewide organizations, destination travel groups and tourism associations in Colorado currently involved in tourism development.
*For more details on the FY 2013 Marketing Matching Grant Program, please visit Guidelines/Grant Criteria page.
