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Roland Alonzi / 646-442-6765, ralonzi@mmgworldwide.com

Colorado’s Tourism Industry in the Spotlight With Tourism Day at the Capitol Set To Take Place on January 24

DENVER (January 19, 2011) – On Monday, January 24, the new leadership of Colorado’s tourism industry and its members will converge upon the State Capitol (200 East Colfax Avenue) for Tourism Day at the Capitol.

This annual event focuses on raising awareness of the positive impact of tourism in Colorado and is an important event for tourism leaders, legislators and members of the tourism industry.  The event also gives industry members the chance to learn about the legislative process and its impact on tourism.

Former State Senator Al White, newly appointed director of the Colorado Tourism Office, will be joined at the event by Sen. Brandon Shaffer (D, SD 17), President of the Colorado Senate; Sen. Mary Hodge (D, SD 25), Frank McNulty (R, HD 43), Speaker-Elect; and Bryan Bedford, CEO of Frontier.  Among the topics to be discussed are recent trends and developments in the tourism industry, tourism’s positive effects on the state’s tax base, and what the future holds for the industry as a whole.

“Tourism Day at the Capitol has always been an important event for our industry, as the event features Colorado’s legislative leaders and major players in the tourism industry discussing the challenges and opportunities that we all face,” said Sen. Al White, newly appointed director of the Colorado Tourism Office.
  
Tourism is a major driver of economic growth and now more than ever, the tourism industry must impress upon Colorado’s legislators the importance of a properly-funded tourism product,” added Sen. White. 

Tourism accounts for 138,000 jobs here in Colorado and visitor spending in 2009 totaled $13.4 billion. Without the tax revenue generated by the industry, Colorado families would be required to pay an additional $364 each year in taxes.

“The opportunity to meet with our legislators is a big draw for members of our industry,” added Richard Scharf, chairman of the Colorado Tourism Office Board of Directors. “A successful Tourism industry impacts the lives of every Coloradan. It touches all communities from the Eastern Plains and the Front Range to the mountains and the Western Slope.”
 The speakers will begin at 9 a.m. Upon arrival, media and tourism industry members may check in at the registration table located on the north end of the building, on the second floor.