Contact: Carly Grimes / 720-289-9366, cgrimes@mmgworldwide.com
                 Roland Alonzi / 646-442-6765, ralonzi@mmgworldwide.com

YOUR BEST COLORADO VACATION EVER…IN THE PALM OF YOUR HAND

The Colorado Tourism Office Launches a Colorado.com Mobile Site for Smartphones

*Editor's Note: Broadcast quality demo video of the mobile site available at: https://mmgworldwide.sharefile.com, username: colorado.media@mmgworldwide.com / password: Mmg2011!

DENVER (May 10, 2011) – The Colorado Tourism Office announces the launch of its mobile site at www.COLORADO.com for smartphones, including iPhone and Android devices.  The mobile Colorado.com is the perfect travel companion for visitors to the state.  The site offers an easily navigable interface that gives the user quick access via interactive buttons to information on Colorado activities, accommodations, restaurants and much more.
 
There are buttons for Hot Deals, timely offers from hotels, restaurants and attractions in Colorado, events and festivals, and guides to Colorado’s cities and regions. The MyColorado button offers the functionality to save specific events, hotels, attractions, etc. and save them to a custom itinerary.  The Traveler Guide offers fast facts, location of welcome centers, a snow report for winter ski updates, and details the different ways to get around Colorado including planes, trains and automobiles.

Of course, just like on COLORADO.com, the mobile site offers ways to connect to the Colorado Tourism Office via social media channels such as Facebook, Twitter, YouTube, Flickr and Foursquare.

“Mobile technologies are rapidly evolving and they enable us to engage visitors before and during a trip to Colorado.  The mobile My Colorado feature, currently a popular function of Colorado.com, enables visitors to share their itineraries with friends following the completion of their trip, using the connectivity of social media channels,” said Al White, director, Colorado Tourism Office.

To access the mobile site for Colorado.com, point your smartphone browser to www.COLORADO.com.

ABOUT COLORADO

Colorado is a four-season destination offering unparalleled adventure and recreational pursuits, a thriving arts scene, a rich cultural heritage, flavorful cuisine, 26 renowned ski areas and resorts. The state's breathtaking scenic landscape boasts natural hot springs, the headwaters of seven major rivers, many peaceful lakes and reservoirs, 54 mountain peaks that top 14,000 feet and 12 national parks, monuments and historic sites. For more information or a copy of the 2011 Colorado Official State Vacation Guide, visit www.COLORADO.com or call 1-800-COLORADO. Media are invited to visit the Colorado Media Room at www.COLORADO.com/media-room for story ideas, press releases, press kits, and high-resolution, downloadable photos and video for editorial use. Follow Colorado on Twitter at www.twitter.com/colorado or become a Colorado Facebook fan at www.facebook.com/visitcolorado.