Public Relations
Colorado distributes several press releases per market each year. Press releases are researched written and distributed by in-market public relations representatives on topics that are relevant, timely and of interest to the market. Press releases are distributed to targeted databases of journalists for major newspapers, magazines, trade publications as well as television and radio stations. In-market representatives proactively follow-up on releases and media leads to generate press coverage within the international markets.
Industry partners can get involved and have their materials passed on to international markets by sending current releases and press materials to the appropriate contact below. Please remember, especially when writing about events or timely information, that there is a 2-3 month lead time needed for press releases to be relevant to international markets.
Mike Driver
International Marketing Manager
Colorado Tourism Office
michael.driver@state.co.us
