A clueless hiker, critters posing for food and a musical moose/bear duo are the latest cast of characters enlisted by the Colorado Tourism Office (CTO) to reduce the impact of travelers on Colorado resources.
In the latest expression of its partnership with the Leave No Trace Center for Outdoor Ethics, the CTO produced a 2 1/2-minute animated video with an edgy jingle and vibe that takes viewers through the seven Leave No Trace – Care for Colorado Principles.
“We hope travelers find this video as funny and catchy as we do, but most of all, we hope they take to heart the important messages it shares, like ‘be careful with fire’ and ‘keep wildlife wild.’” said CTO Director Cathy Ritter.
The new, animated video is posted on Colorado.com and will be popping up on the CTO’s social media outlets, along with a fun “Are You Colo-Ready?” quiz to test viewers knowledge of the seven Care for Colorado Principles. The CTO partnered with Denver-based Practice Studios on the video production and jingle and Rocky Mountain Recorders on music recording.
“The video does excellent work to cover the basic and sometimes overlooked ways people can protect the natural world when they’re enjoying it. Practicing Leave No Trace is easy when everyone has the information they need. I look forward to seeing this video go far and wide,” according to Dana Watts, Leave No Trace’s Executive Director.
Colorado last October became the first state in the nation to partner with Leave No Trace. Based in Boulder, the nonprofit organization also has strategic partnerships with the primary federal land agencies and major outdoor retailers as well as Subaru.
The unique partnership stemmed from CTO’s work in developing the Colorado Tourism Roadmap, a statewide strategic plan to build the Colorado tourism industry’s competitive advantage. Based on concerns expressed in more than 20 face-to-face listening sessions across the state, the CTO established Steward as one of the plan’s four pillars.
As part of its responsible tourism initiative, the CTO actively encourages travelers to explore off-peak seasons and less-visited destinations, while inspiring them to travel like locals, engage in “voluntourism” and support causes dear to Coloradans.
Please click here to view the new Care for Colorado video and quiz.
###
About the Colorado Tourism Office: The Colorado Tourism Office (CTO) is a division of the Governor’s Office of Economic Development and International Trade. The CTO’s mission is to generate traveler spending by promotion of Colorado as a four-season, four-corner, world-class travel destination and development of compelling, sustainable travel experiences. In 2017, Colorado travelers spent $20.9 billion, generating $1.28 billion in local and state revenues, reducing the tax burden for every Coloradan by $228. Tourism is the state’s second largest employer, directly supporting 171,000 jobs. For more information, please visit https://industry.colorado.com.