Colorado Symphony Provides Musical Backdrop for State’s New Ad Campaign
DENVER (June 14, 2012) – When millions of viewers across the country experience the Colorado Tourism Office’s (CTO) new “Come to Life” ad campaign, they are not only treated to stunning visuals, but also a soundtrack that tells a unique story of the state.
“A passionate local composer working on a symphony inspired by the Rocky Mountains, the Colorado Symphony and the Colorado Symphony Chorus were the ingredients that created a Colorado-grown score that truly conveys the diverse and dramatic beauty of Colorado,” said Al White, Director of the Colorado Tourism Office.
During the campaign shoot, the CTO and its advertising agency, Karsh Hagan decided they wanted a score as big an epic as the state. They reached out to the Colorado Symphony to fulfill that and were soon in-touch with Charles Denler, a Highlands Ranch, Colo. based composer who is currently putting the finishing touches on a symphony about Colorado, “Portrait of the Rocky Mountains.” This symphony will premier in Denver played by the Colorado Symphony on May 31, 2013, and Denler was happy to provide a sneak preview by allowing the CTO to use some of his movements for the new campaign.
“For me, one of the inspirations was that we live in Colorado known as one of the most beautiful places in the world, and no one has written a symphony celebrating the state’s beauty,” Denler said. “These are some of the most beautiful commercials I have ever seen from the footage to the narrative to the music, and I was honored to be a part of them.”
In January 2012, 70 members of the Colorado Symphony, 100 members of the Colorado Symphony Chorus, and the Colorado Symphony’s resident conductor, Scott O'Neil gathered to record rehearsals of Denler's Colorado-inspired symphony. The final product is a Colorado-grown soundtrack for the state’s digital and film content that is being seen and heard millions of times across America.
“This unique community collaboration truly speaks to the culture of Colorado and showcases the passion and talent we have in this state,” said Colorado Symphony Artistic Director, Anthony Pierce.
To view a behind-the-scenes video with the Colorado Symphony and Colorado's new "Come to Life" TV spots, visit http://www.youtube.com/visitcolorado
To learn more about Charles Denler’s new symphony, “Portrait of the Rocky Mountains,” visit http://www.charlesdenler.com/an-american-symphony.asp
Colorado is a four-season destination offering unparalleled adventure and recreational pursuits, a thriving arts scene, a rich cultural heritage, flavorful cuisine, and 26 renowned ski areas and resorts. The state's breathtaking scenic landscape boasts natural hot springs, the headwaters of seven major rivers, many peaceful lakes and reservoirs, 12 national parks and monuments, and 58 mountain peaks that top 14,000 feet. For more information or a copy of the 2012 Colorado Official State Vacation Guide, visit www.COLORADO.com or call 1-800-COLORADO. Media are invited to visit the Colorado Media Room at www.COLORADO.com/media-room. Follow Colorado on Twitter at www.twitter.com/colorado or Facebook at www.facebook.com/visitcolorado.
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