The Colorado Tourism Office Takes Home Adrian Award for “Come to Life” Marketing Campaign

DENVER (February 24, 2015) – The Colorado Tourism Office (CTO) was recognized last night at the annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Gala and Reception in New York City. The CTO received a bronze award for its “Come to Life” advertising campaign. John Ricks, CTO associate director was also recognized at the gala as one of HSMAI’s Top 25 Extraordinary Minds in Sales and Marketing for 2014.

 

The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. In its 58th year, the competition has evolved into the world's most renowned and prestigious advertising, public relations, and digital marketing competition specifically tailored for the hospitality, travel and tourism industries.

 

“Our marketing initiatives are unique in that the CTO uses emotion to inspire potential visitors,” said CTO Director, Al White. “We are extremely proud of our campaign’s performance and success, and it is a privilege to receive an AdrianAward recognizing ‘Come to Life’ as a top tourism advertising campaign.”

 

The Top 25 Extraordinary Minds in Sales and Marketing for 2014 recognizes leaders in sales, marketing, and revenue optimization of hospitality, travel and tourism organizations for their accomplishments in the preceding 18 months.

 

“I am honored to have been nominated by my tourism colleagues for the ‘Top 25’ and recognized for my leadership and strategies, “ said Ricks. “A big thanks to my staff and our creative agencies for collaborating and successfully bringing the CTO’s marketing concepts ‘to life’.”

 

The Top 25 recipients were selected by a panel of senior industry executives based on recent work meeting the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.

 

“The people named to this list have made incredible contributions to the industry,” said Robert A. Gilbert, president and CEO of HSMAI. “Their innovative sales, marketing and revenue management ideas have helped fuel the success of the hospitality industry the past two years.”

 

Colorado is a four-season destination offering unparalleled adventure and recreational pursuits, a thriving arts scene, a rich cultural heritage, flavorful cuisine, and 25 renowned ski areas and resorts. The state's breathtaking scenic landscape boasts natural hot springs, the headwaters of seven major rivers, many peaceful lakes and reservoirs, 11 national parks and monuments and 58 mountain peaks that top 14,000 feet. 

 

For more information or a copy of the 2015 Colorado Official State Vacation Guide, visit www.COLORADO.com or call 1-800-COLORADO. Follow Colorado on Twitter, Facebook, Instagram, Pinterest, Google+, Foursquare, Flickr,Tumblr and YouTube.

 

Media are invited to visit the Colorado Media Room for story ideas, news releases, image gallery, and other resources. 

 

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