<ul>
	<li>Colorado becomes eighth Michelin Guide destination in North America</li>
	<li>Michelin Guide inspectors are already in the field, finding culinary gems</li>
</ul>

DENVER, June 14, 2023 — Michelin and the Colorado Tourism Office today announced the Michelin Guide Colorado, the latest expansion of the <a href="https://guide.michelin.com/us/en">Michelin Guide</a>.

Colorado has a rich culinary community that includes both established, notable chefs and innovative up-and-comers. Their restaurant teams are committed to using a wide range of high-quality ingredients, sourced locally and sustainably, with farm-to-table dining being a particular highlight. Colorado’s mountainous terrain has influenced its culinary landscape, with many restaurants offering dishes inspired by the state’s outdoor lifestyle. Colorado’s gastronomy is influenced by German, Hispanic and Native American cultures; the state is home to several Native American tribes, including the Ute, Navajo and Apache.

The famously anonymous Michelin Guide inspectors award the iconic <a href="https://guide.michelin.com/us/en/article/features/what-is-a-michelin-star">Michelin Stars</a> — one, two or three — to unparalleled cuisine. The Guide is also renowned for its <a href="https://guide.michelin.com/en/article/features/the-bib-gourmand">Bib Gourmand</a> selection, highlighting restaurants that offer great quality food at good prices. The <a href="https://guide.michelin.com/us/en/article/features/what-is-a-michelin-green-star">Michelin Green Star</a> is given to restaurants that are leaders in sustainable gastronomy. Recommended restaurants and special professional awards are also highlighted by the inspectors.

The first Michelin Guide Colorado selection will be revealed later in 2023, and it will cover Denver, Boulder, Aspen and Snowmass Village, the Town of Vail and Beaver Creek Resort.

“Colorado has a dynamic culinary scene — one that’s perfect for the Michelin Guide,” said Gwendal Poullennec, the International Director of the Michelin Guides. “The state’s hotspot locations feature many creative restaurant teams and an exciting mix of flavors. A blend of cultural influences provides chefs inspiration to reinvent classic dishes. And it all starts with the freshest seasonal ingredients, such as local fruits, vegetables, fish and game. Gourmets will travel from near and far to get a taste of what Colorful Colorado has to offer!”

Meticulous in maintaining their confidentiality, Michelin Guide inspectors are already in the field, making dining reservations anonymously and paying for all their meals to ensure they are treated the same as any other customer.

“We are thrilled to partner with the Michelin Guide to highlight the exceptional cuisine, sustainability efforts and innovation of the culinary industry in Colorado,” said Timothy Wolfe, Director of the Colorado Tourism Office. “Colorado residents have long enjoyed the expanding food scene of our incredibly talented chefs, who bring locally harvested ingredients to life. The Michelin Guide will further elevate Colorado as a global dining destination, serving a variety of flavors with the authentically friendly attitude that can only be found in Colorado.”

The Michelin Guide is constantly observing the evolution of culinary destinations around the world. Michelin works with Destination Marketing Organizations, or tourism boards, to promote the travel industry in the respective locations; however, the Michelin Guide selections process remains completely independent and determined by anonymous inspectors. The Michelin Guide is working with the Colorado Tourism Office on marketing and promotion activities only.

The 2023 Colorado restaurant selection will join the Michelin Guide <a href="https://guide.michelin.com/en/article/travel/what-is-a-michelin-guide-hotel">selection of hotels</a> later this year and will feature the most unique and exciting places to stay in Colorado and around the world. Visit the Michelin Guide website, or&nbsp;<a href="https://michelinguide.app.link/kTUCWsxKwzb">download the free app</a>&nbsp;for iOS and Android, to book unforgettable hotels and make restaurant reservations through partners&nbsp;<a href="http://www.opentable.com/">OpenTable</a>,&nbsp;<a href="http://resy.com/">Resy</a>&nbsp;and&nbsp;<a href="https://sevenrooms.com/en/">SevenRooms</a>.&nbsp;

History and methodology 
The upcoming Colorado restaurant selection will follow Michelin’s historical methodology, based on five universal criteria, to ensure each destination’s selection equity: 1) quality products; 2) the harmony of flavors; 3) the mastery of cooking techniques; 4) the voice and personality of the chef reflected in the cuisine; 5) consistency between each visit and throughout the menu (each restaurant is inspected several times a year).

The Michelin Guide remains a reliable companion for any traveler seeking a great meal. The Guide was first published in France at the <a href="https://guide.michelin.com/th/en/history-of-the-michelin-guide-th">turn of the 20th century</a> to encourage tire sales by giving practical advice to French motorists. Michelin’s inspectors still use the same criteria and manner of selection that were used by inspectors in the very beginning, now applied in destinations around the world.

Michelin published its first North American Guide in 2005 for New York. Guides have since been added in Washington, D.C.; Chicago; California; Miami/Orlando/Tampa, Florida; Toronto; and Vancouver.

About Michelin North America, Inc. 
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich travel and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada. (<a href="https://www.michelinman.com/">michelinman.com</a>)

About the Colorado Tourism Office 
The Colorado Tourism Office (CTO) is a division of the Governor’s Office of Economic Development and International Trade. The mission of the CTO is to empower the tourism industry by inspiring the world to explore Colorado responsibly and respectfully. The CTO seeks to advance the strength and resilience of the entire industry through collaboration, inclusivity, innovation and leadership. In 2021, Colorado travelers spent $22.5 billion, generating $1.5 billion in local and state revenues, reducing the tax burden for every Colorado household by $690. For more information, please visit <a href="https://protect-de.mimecast.com/s/tpekCXQy8VhL395EckSHqL?domain=colorado.com">www.colorado.com</a>.

For more information, contact:

Andrew Festa 
Michelin North America – External Communications 
<a href="mailto:andrew.festa@michelin.com">andrew.festa@michelin.com</a>&nbsp;&nbsp;

Hayes Norris 
Colorado Tourism Office – Communications Manager 
<a href="mailto:Hayes.Norris@state.co.us">Hayes.Norris@state.co.us</a> &nbsp;