Care for Colorado Coalition
The Colorado Tourism Office (CTO) joined with the Leave No Trace Center for Outdoor Ethics in 2020 to found the Care for Colorado Coalition. Now an alliance of more than 60 statewide organizations, state/federal agencies and businesses, the coalition is dedicated to educating Coloradans and visitors to protect the state’s extraordinary natural and cultural resources.
With the outbreak of coronavirus in spring 2020, the CTO expanded the definition of “responsible travel” to incorporate protecting the safety of others, including those who call Colorado destinations their home.
Creating the Coalition fulfilled a major objective of the CTO’s “Are You Colo-Ready?” Destination Stewardship Plan: “Create alliances with other stakeholders to magnify the impact of sustainable tourism initiatives.” Coalition members stand ready to join the CTO and Leave No Trace in sharing timely messages, including videos, encouraging all to be mindful of the seven Leave No Trace Care for Colorado Principles.
The CTO’s Destination Stewardship Plan stemmed from the STEWARD Pillar of the Colorado Tourism Roadmap. The Roadmap was adopted by the Colorado Tourism Board March 15, 2017, as a statewide strategic plan not just for the CTO, but for the Colorado tourism industry.
Founding Partners
The Care for Colorado Coalition was founded in spring 2020 by the Colorado Tourism Office and the Leave No Trace Center for Outdoor Ethics. The two organizations joined forces in October 2017 to reduce visitor impacts on Colorado and introduced the Care for Colorado Leave No Trace Principles in May 2018 as a unified message for all to share.
Stewardship Partners
By signing an annual agreement, Stewardship Partners agree to share Care for Colorado messaging with their members or customers. They are entitled to display the Care for Colorado Coalition Stewardship Partner digital badge and qualify for other benefits.
These leaders in destination stewardship are recognized below, with deep appreciation for their commitment and support of Care for Colorado.
Stewardship Members
Any organization can be a Stewardship Member by signing an annual agreement and making a donation. Stewardship Members agree to share Care for Colorado messaging with their members or customers. They are entitled to display the Care for Colorado Coalition Stewardship Member digital badge and qualify for other benefits, including free access to Leave No Trace trainings.
These leaders in destination stewardship are recognized below, with deep appreciation for their commitment and support of Care for Colorado.
Alamosa Convention & Visitors Bureau
Angler’s Covey
Aspen Alpine Guides
Aspen Chamber Resort Association
Aspen Expeditions
Bottomless Backpacks
Boulder Convention & Visitors Bureau
Breckenridge Tourism Office
Canyons & Plains of Southeast Colorado
Carbondale Tourism
Chaffee County Visitors Bureau
City of Colorado Springs Parks, Recreation & Cultural Services
City of Manitou Springs
City of Wheat Ridge Parks & Recreation
Clear Creek County Tourism
Colorado Canyons Association
Creede/Mineral County Chamber of Commerce & Visitors Center
Crested Butte/Mt. Crested Butte Chamber of Commerce
Denver Parks and Recreation
Downstream Adventures
Echo Canyon River Expeditions
Feisty Spirits
Fountain Creek Watershed District
Fremont Adventure Recreation
Geneva Glen Camp
Grand County Colorado Tourism Board
Human Potential Running
La Veta Trails
Lake City
Lively Tours and Talks
Moffat County Tourism Association
Mesa Verde Country
Meeker Chamber of Commerce
Moss Adventures
OutThere Colorado
Pacaso
Palisade Chamber of Commerce
PATH
Pikes Peak - America's Mountain
Pikes Peak Outdoor Recreation Alliance
Pikes Peak Region Attractions
Royal Gorge Region
Sage Outdoor Adventures
Snowmass Tourism
Spanish Peaks Country
Thundersnow Coffee Company
Town of Breckenridge Open Space Division
Town of Frisco
Town of Vail Welcome Centers
Vail Valley Partnership
Visit Colorado Springs
Visit Durango
Visit Estes Park
Visit Fort Collins
Visit Glenwood Springs
Visit Grand Junction
Visit La Junta
Visit Leadville and Twin Lakes
Visit Montrose
Visit Ouray
Visit Pagosa Springs
Visit Pueblo
Wet Mountain Valley
Wild Rhythms LLC