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Care for Colorado Coalition

The Colorado Tourism Office (CTO) joined with the Leave No Trace Center for Outdoor Ethics in 2020 to found the Care for Colorado Coalition. Now an alliance of more than 20 statewide organizations and federal land managers, the Coalition is dedicated to educating Coloradans and visitors to protect the state’s extraordinary natural and cultural resources. 

With the outbreak of coronavirus in spring 2020, the CTO expanded the definition of “responsible travel” to incorporate protecting the safety of others, including those who call Colorado destinations their home.

Creating the Coalition fulfilled a major objective of the CTO’s “Are You Colo-Ready?” Destination Stewardship Plan: “Create alliances with other stakeholders to magnify the impact of sustainable tourism initiatives.” Coalition members stand ready to join the CTO and Leave No Trace in sharing timely messages, including videos, encouraging all to be mindful of the seven Leave No Trace Care for Colorado Principles

The CTO’s Destination Stewardship Plan stemmed from the STEWARD Pillar of the Colorado Tourism Roadmap. The Roadmap was adopted by the Colorado Tourism Board March 15, 2017, as a statewide strategic plan not just for the CTO, but for the Colorado tourism industry.

Founding Partners

The Care for Colorado Coalition was founded in spring 2020 by the Colorado Tourism Office and the Leave No Trace Center for Outdoor Ethics. The two organizations joined forces in October 2017 to reduce visitor impacts on Colorado and introduced the Care for Colorado Principles in May 2018 as a unified message for all to share.

 

 

Stewardship Partners

By signing an annual agreement, Stewardship Partners agree to share Care for Colorado messaging with their members or customers. They are entitled to display the Care for Colorado Coalition Stewardship Partner digital badge and qualify for other benefits.

These leaders in destination stewardship are recognized below, with deep appreciation for their commitment and support of Care for Colorado. 

 

Care for Colorado Stewardship Partners

 

 

Stewardship Members

Any organization can be a Stewardship Member by signing an annual agreement and making a donation. Stewardship Members agree to share Care for Colorado messaging with their members or customers. They are entitled to display the Care for Colorado Coalition Stewardship Member digital badge and qualify for other benefits, including free access to Leave No Trace trainings.

These leaders in destination stewardship are recognized below, with deep appreciation for their commitment and support of Care for Colorado. 

Alamosa Convention & Visitors Bureau
Angler’s Covey
Aspen Chamber Resort Association
Canyon View RV Resort
Colorado Canyons Association
Echo Canyon River Expeditions
Feisty Spirits
Fountain Creek Watershed District
Gunnison County Sustainable Tourism and Outdoor Recreation
Lake City
Mesa Verde Country
Palmer Land Trust
Pikes Peak Outdoor Recreation Alliance
Sage Outdoor Adventures
Town of Vail Welcome Centers
Visit Colorado Springs
Visit Pueblo

 

 Learn About Becoming a Stewardship Partner or Member >>